Team

Zach Boyette

Activation Partner

New York City

Zach is a growth marketing guru with deep expertise in all facets of paid digital performance marketing, from big data analytics, to CRM, to advanced media strategies across the primary platforms (Google, Facebook, Amazon and others.) In addition to his role as Metaforce Activation Partner, Zach is co-founder of Galactic Fed, a growth marketing company. From building conversion funnels to calculating lifetime value and optimization opportunities, Zach is laser-focused on ensuring positive ROI for every click. He has led teams and large-scale programs as a leader inside several cutting-edge advertising companies, including Google, Procter & Gamble, and Toptal, and has worked with powerhouse brands such as RX Bar, Old Spice, Chubbies, T-Mobile, and Dolce & Gabbana.

 

Zach’s specialty is breaking down the complete scope of a company’s position in their market, and designing a custom, full-stack, omni-channel paid media approach that targets users at every stage of the funnel.

 

In addition to his digital marketing background, Zach is a full-stack software engineer, and in a past life was the CTO of a tech company. He has designed core algorithms for several consumer product startups, and uses this exposure to frame his approach for online marketing.