Team

Rachel Howald

Partner

New York City

Rachel brings decades of creative experience to her role as a Metaforce partner. Before Metaforce, she founded Invisible Man: After 25 years of struggling with being an award-winning creative who thinks like a strategist, acts like an account person, and handles logistics like a producer, she had grown tired of being separated from clients by layers and separated from media by corporate silos. Founding Invisible Man was the logical solution.

Prior to that, she was the Chief Creative Officer/EVP of Team BAC, a WPP company. She oversaw all global marketing and communications output for over twenty advertising, digital, social, retail, branding, and public relations agencies for Bank of America Merrill Lynch.

Previously, she served as Executive Creative Director/EVP at mcgarrybowen, responsible for both the J.P Morgan Chase and Marriott International brand portfolios. Her brand and agency experience includes serving as Global Creative Director on Intel, Holiday Inn, and Staples at McCann NY;  founding Howald & Kalam, a creative boutique whose clients included Intel, Nokia, Genworth Financial, and thestreet.com; and Group Creative Director at Y&R New York on Genworth Financial, Computer Associates, Weight Watchers, and the Wildlife Conservation Society. Her career began at DDB NY, where she went from Junior Copywriter to Associate Creative Director in 18 months. Client experience includes NY Lottery, Bermuda Tourism, United Airlines, Princess Hotels, AT&T, Verizon, Gilda’s Club, Hersheys, Johnson & Johnson, Amtrak, General Mills, and Kraft.

In addition to being one of the youngest people ever named to Crains Top 40 Under 40, her accolades include an Emmy nomination, recognition in every major advertising awards show, and her work is part of the permanent collection of the Museum of Modern Art. She has also served as a judge for the One Show, Radio Mercury Awards, New York Festivals, and AICP show and was a contributor to O: the Oprah Magazine.

A graduate of Oberlin College with an M.A. from the University of Texas, she is actively involved in advertising education, having served as a guest lecturer at Michigan State, Miami Ad School, Portfolio Center, and UT-Austin, as well as Executive-In-Residence at the University of Oregon. She is a member of the board of advisors for Cities of Service (part of Bloomberg Philanthropies) and Corsis Technologies, as well as a member of the board of the Fisher Ensemble. As a member of the board of the Joyful Heart Foundation, she participated in the first ever White House Summit on Domestic Violence and Sexual Assault.

Most recently, she has served as the writer and creative director of the No More campaign, a pro bono campaign to raise awareness and change perception of domestic violence, sexual abuse, and sexual assault. The campaign, in partnership with Viacom and the NFL, includes over 90 celebrities and has to date received over $100 million in free media (over 5 billion impressions) as well as national and international press coverage in the New York Times, Wall Street Journal, the Today Show, Entertainment Tonight, Cosmopolitan, The Guardian, Adweek, Adage, and Sports Illustrated. In May of 2016, the campaign went global, with a launch in Parliament of the UK Says No More. The UK spots were also her directorial debut.

Her greatest source of pride is her sons, Callum and William, ages 17 and 11, whom she and her spouse Jennifer happily shuttle around New Jersey in a minivan.