David Bauer has spent over twenty years exploring human perceptions and behaviors and their implications for business strategy. He strives to understand how both rational and emotional elements factor into people’s decision making. In addition to his role as Metaforce activation partner, he is also the founder of Hemispheres, the Seattle-based consumer insights agency.
David offers clients a full range of qualitative and quantitative research methods as well as ideation, user experience and business strategy. His work covers a broad spectrum of categories including technology, retailing, consumer products, food and beverage, health care, beauty, business services and durable goods. David has conducted qualitative research across North American and Europe as well as in Colombia, Brazil, Argentina, Japan, China and Australia.
He is a frequent speaker and panel moderator and in the past few years has presented at the Qualitative Research Consultants Association conference, the NW Insights Summit, QUAL360, the Puget Sound Research Forum, the American Marketing Association MarketMix conference and the Seattle chapter of the Interaction Design Association. David has also held positions at Q2 Brand Intelligence, Publicis Advertising, Tattoo brand consulting, Morla Design and KQEDfm. He loves spending time with his three daughters, being active outdoors, reading, music, art, strategic board games, travelling and discovering new ideas and cultures.